Fractured Promo Videos

Art Direction, Video Production, & Design

Sustaining momentum and interest after an album’s release is very difficult, especially for a band that isn’t a touring act. After releasing Fractured, I decided we should release a new promo video highlighting each song every week on our Instagram. This afforded me the opportunity (and reason, really) to dive into motion graphics. Though I’m an After Effects novice, I was impressed by how much more impactful the music felt by simply being layered on top of moving images. I was also a little surprised at how much of an outlet it proved to be. I felt like I was expressing myself so much more than I could with just the combination of a song and a still image.